LONG BEACH, Calif. — The spray-paint nozzle was aimed carefully at the edge as the painter stood back a few inches from the flat metal shovel meant to protect other surfaces. After laying down a couple of thin coats, he stepped back to admire his work.
The patch of grass had gone from a flat, yellowing green to a Wizard of Oz shade of emerald.
There are few people who see an upside to the record-setting drought in California, but Drew McClellan sees a path to business. Earlier this summer, when a friend began complaining about his browning front lawn, Mr. McClellan thought back to his childhood in Florida, where he often spotted golf courses using sprays to dye their greens. When a brief Internet search failed to show any local business offering a similar service, Mr. McClellan decided it was a prime opportunity. Read more: